The logo of China Tourism Group embodies profound connotations, drawing inspiration from the core essence of Chinese traditional culture and incorporating modern design concepts. The elements in the logo symbolize the industry's distinctive features such as natural scenery and harmonious journey, reflecting the group's pursuit of excellence, innovation, and corporate spirit. The logo is minimalist and stylish, highlighting the Chinese cultural charm while also embodying the unique brand image of the company. The new logo's slogan is "Star with us, endless travels," conveying our continuous companionship and limitless possibilities for travel experiences." Star with us" reflects our constant presence beside consumers like shining stars, guiding them through every corner of the world; "endless travels" embodies the travel without boundaries, encompassing physical and mental freedom, promising an exciting and vivid experience. The core value of the brand can be summarized as "transmission, vitality, companionship, inclusiveness, and quality" five key words. In the logo design, the central hollow star represents the firm roots of the group, showcasing the historical significance of the corporation and emphasizing its continuity. The colorful flower petals symbolize diverse travel experiences, evoking joy and freshness. "The companionship" not only appears in the slogan but also within the company's development history, where we have been present throughout and will never leave the consumers' side. Colorful arrows around the star chain reflect the company's multi-faceted approach, catering to various age groups and personal preferences. The arrow wave shape above the circle highlights the dedication to high-quality travel services, ensuring that each trip becomes a captivating journey like the dazzling stars in the universe. Our goal is to inspire consumers worldwide to explore the world together with us, providing them with unparalleled travel experiences that evoke brilliance and infinity. By integrating the theme of exploration into the design, the logo not only reflects the group's commitment to innovation and diversity but also emphasizes its premium service and exclusive offerings, setting it apart in a crowded marketplace.
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